Mindbody Bold Conference

2022 Theme Exploration

Every year, Mindbody brings together wellness providers from across the globe for three days of networking, business insights—and of course, fun.

For this project, our creative team was tasked with pitching theme ideas for the BOLD Conference 2022. We came up with three different concepts that we felt resonated with wellness makers: Shine On, Wellness Calling, and Hands On, Hearts In. Our criteria was to keep our theme ideas on brand, forward-looking/inspirational, energetic, and easily adaptable to be worked into speaker content.

Check out this page to see which theme was chosen.

Shine On was hyper-fixated on the future of wellness. Building off of a year that was extremely challenging for small businesses, this theme inspired our audience to continue to seize every day, and dare to break new ground.

Taglines:
Look for the light
Glow forth
Our light shines brighter

Wellness Calling was built as a response to society’s growing perception of all dimensions of wellness being a necessity—recognizing that we’re standing at the forefront of a new era, and calling upon wellness heroes across the world.

Taglines:
Answer the call: Wellness for all
The world needs wellness heroes
Be a wellness wavemaker

Hands On, Hearts In was my personal favorite, from a messaging standpoint. It spoke to both the hands on nature of the work that wellness professionals do, and the heart-led passions they pursue every day.

Taglines:
Lead with heart
This is the art of care
Your nature is to nurture