Mindbody Employer Rebranding Project:

Goal
Attract and retain team members with a reimagined look and feel of our employer brand—and illuminate the world-changing purpose of what it means to hold a role at Mindbody.

Process
We began by gathering and researching examples of other work we felt displayed an effective employer brand (welcome letters, careers pages, recruitment ads, etc.) We centered ourselves around the ideas of citizenship and career catalisym—and combined these value propositions into one larger and more attractive concept: At Mindbody, you’ll make wellness possible.

Results
Our team built an entire guidebook, filled with type and photo treatment styles, voice and tone guidance, and anything else someone would need to know before tackling another project with Mindbody’s current and potential employees as the audience. Our work laid the groundwork for their new careers page, too.